The two non-postcard images below show the ell-shaped building that Dwight H Baldwin (1821-1899) opened on the corner of 4th and Elm at 158 West Fourth Street in 1862 to sell pianos and organs. The Baldwin Company gradually became the most prominent dealer of pianos and organs in the South and West. Baldwin began to manufacture pianos, in 1890, inside a converted planing mill on land owned by Eden Park. The Park Board sold all the land west of Gilbert Ave. in 1886 as un-needed and Baldwin bought this portion. Baldwin pianos and organs won many national and international prizes in those early years. The 3rd image shows the offices of the D. H. Baldwin Piano Co. in 1891, the partners are seen seated in the back.
The buildings seen below were completed in 1920. You
can see the structure in the third card behind the newer main building in the second
card. In 1925 Baldwin sold 11,000 player pianos alone, but
radio and the depression essentially destroyed the market for this product. Many
parts of the firms business moved South in the early 60's. The one millionth
piano was completed in 1974. New owners moved the business to Clermont County in
March 1986. In 1987 they bought the Wurlitzer Company seen in a card below.
Wurlitzer was another city landmark founded by Rudolph Wurlitzer in 1862.
The building seen below, or what remains of it, is now
owned by Corporex, a real estate development firm. The complex is now called the
Grand Baldwin, an office complex. The non-postcard image below show, very
clearly, the layout of the factory.

The main buildings of the Baldwin Piano Company Factory located on Gilbert Avenue across from the Eden Park entrance.

Gilbert Ave. on the right.
Real Photo

Bending Strips of
Wood Gluing
Strips
together
Making Sound
Boards
finishing Cases
Six Private Mailing cards of the Baldwin Piano Co.

Polishing
Department
Putting Strings on
Otto Grau Piano
Co. 222-224 W. 4th
St. Back
of card on left

Wurlitzer Building
117-121 E. 4th St.

Rudolph Wurlitzer ad for the Victor Talking Machine Co.

George P. Gross Pianos
13th and Main
Main Floor Aeolian Co.
25 W Fourth St.