Powell Crosley Jr. graduated from the Ohio Military
Institute in 1905 and he then attended the University of Cincinnati where he
dropped out after two years. He had become obsessed with the automobile and the
mass production techniques used by Henry Ford. In 1907 he formed a company to
build a cheap automobile, the Marathon Six, in Connersville, Indiana. This
venture failed and he then went to work for Carl Fisher as a shop hand in the
Fisher Automobile Co. in Indianapolis, Indiana. He broke his arm and had to quit
after which he went to work for several automobile manufacturers in Indiana.
Powell married Gwendolyn Aiken in 1910 in Muncie, Indiana. They had
two children in the next five years. After the birth of his first child Powell
returned to Cincinnati and tried to again manufacture automobiles, all of which
failed. He then started the American Automobile Accessory Company with
co-founder Ira Cooper. This company flourished due to the ability of Powell to
invent useful gadgets
and the business sense of his brother Lewis M. Crosley. By 1919 the two
brothers had sold more than a million dollars in parts and had begun to
diversify into other consumer products such as phonograph cabinets.
All Crosley products were often less expensive than other brands
and were guaranteed. Their "money back guarantee" paved the way for
today's sales policies.
After his son asked for a radio Powell was shocked by the prices a
local department was asking for this "toy", which were in excess of
$100. Powell instead bought a booklet titled "The A.B.C. of Radio" and
then he and his son proceeded to build their own radio. In the early 1920s he
began manufacturing radio components, and then the radios themselves. The first
was called the "Harko" and by 1924, Crosley Radio Corporation was the
largest manufacturer in the world. Known as "the Factory" Powel Crosley
had moved to the Crosley Radio Corp. building at 1329 Arlington Street in Camp
Washington in 1922.
The Factory
Once he was established as a radio manufacturer, Powell Crosley Jr.
decided to get into broadcasting, so that people would have a reason to
buy a radio. His father, Powel Crosley, ran the famous Pike Opera House until it
burned down in 1903. Powel Jr. always attributed his success in broadcasting to
watching his father as he planned what acts and shows would be seen at Pikes. He experimented with a 20-watt transmitter from his home soon after
he had built his first radios. On March 22, 1922, Crosley went on the air with a
50-watt commercial station whose call sign was WLW. Within six years the
station's broadcast power was increased to 50,000 watts, his theory being more
power meant that cheaper radios could be built. By 1934 Crosley put a 500,000
watt transmitter on the air, occasionally it would go as high as 700,000 watts.
With such power WLW soon became known as "the Nation's
Station," producing many hours of network programs every week. All the
stars of the day performed at these studios and Crosley also developed some of
the earliest "soap operas" with sponsorship by the Proctor &
Gamble Company.
Crosley had 8 studios in the WLW part of the Crosley building but
between 1930 and 1935 WLW grew at such a rapid rate these studios were unable to
keep pace. In December of 1935 WLW opened auxiliary studios downtown in the
Union Central Life Insurance Building Annex at 3rd and Vine. When these studios
opened WLW had the largest facilities of any radio station in America. The new
facilities contained 16,000 square feet of space with 5 new studios, one of
which occupied 4,000 sq. ft. WLW now had 13 separate studios available for
broadcasting and rehearsals.
In 1939 the FCC ruled the station had to cut back it power to
50,000 watts due to interference with other stations. When WWII began WLW was
again allowed to use its 500,000 watt transmitters and the station could be
heard throughout most of the world. WLW engineers also built short-wave
transmitters that were used for the "Voice of America" broadcasts.
All of the studios were
on the top floor (8th) of the Camp Washington building. Much of the remainder of the building was taken up in the
assembly of radios and other appliances by a mostly female work force. Crosley
had discovered that women were more careful at soldering the many small
components into the radio chassis than men (they were also a cheaper labor
force.) When WWII began the U.S. Government
didn't want the Crosley Broadcasting studios to be in the same building where
Crosley was making "very highly classified" electronics for the
services. When the war started the second and third floors began producing
radar-sensitive proximity fuses that would detonate antiaircraft ammunition
without having to hit enemy aircraft. The plant which had been producing radios
and refrigerators before the war, shipped the fuses out to Lunken Airport in
milk crates using milk trucks. The radio studios had to be moved because the
whole building was going to be classified.
Proximity Fuses
Crosley's 1st
home
Pinecroft
The first non-postcard image above is Crosley's 1st house that was on Davey Drive in College Hill. It had a in-ground swimming pool plus a small outbuilding for his hunting dogs and a horse. The attic that is seen in the photo was where Crosley experimented with early radio. In the right foreground can be seen the antenna post which held the wire aerial back to the attic. The second photo is the famous home he next moved into. Called Pinecroft it sat on 73 acres near College Hill on the grounds where the Franciscan Mercy Hospital now sits. At that time it held a working farm (with a house for the tenant farmer), a home for Powel Crosley's daughter, tennis courts, a large swimming pool, gatehouse. The home contained two walk-in safes, one for booze (it was built it 1927 during prohibition).
Not Postcards
Powell Crosley in radio studio
Taken in
1920
Crosley
car at World's Fair
The Crosley Pavilion at the 1939 World's Fair in New York showcased the full line of Crosley products, washers, ironers, stoves, clocks, etc. They also displayed the Xervac (see below), and the Reado-newspapers printed in your home by your radio!, and Dumont televisions. Daily broadcasts from WLW were also heard. The postcard above also shows the Crosley car that was introduced by a parade through New York. Free rides were given on a closed track behind the Crosley Building. New York Mayor LaGuardia was fascinated and rode the automobile many times.
The ads and articles above and below show how diversified Crosley was. The item below was built in 1936 by Crosley and was the largest radio receiver in the world at that time. Crosley built it in response to the Zenith Stratosphere which had been introduced, the previous year, as the world's largest radio. Powel Crosley stated, "It is fitting that the owner of the world's most powerful radio station make the world's greatest radio receiver."
The early beginnings of facsimile reproduction was begun in the late 30s. Crosley was licensed to manufacture receiving equipment that were used to capture radio signals transmitted after the station went off the air around 12;30 at night. There were 13 stations around the country that were equipped to transmit pictures using this method (called the Finch system). WLW continued radio FAX broadcasts into the early part of WWII. Powel read his Reado strip every morning for the latest news.
A Reado page
EKKO STAMPS
WLW
Various verified reception stamps
The stamps above are known as Ekko stamps or Verified Reception Stamps. Back at the beginnings of the radio era in the 1920s radio stations needed to know the size and locations of their listening audience. The Ekko Company of Chicago, Illinois came up with the idea of listeners collecting these stamps and putting them in a album they supplied. For $1.75 the company offered an album to the collector. The album had spaces for all stamps then currently available with a map showing the locations of the radio stations. "Proof of reception" cards were furnished with the album, listeners only had to send a few facts on these cards about when and where on the dial they had heard a broadcast, plus ten cents to cover mailing costs, to the station. The station checked the card against the station log for accuracy, and the listener was mailed a stamp with the station's call letters on it. There were many thousands of these stamps, one collection contained over 8,000 different. Printed by the American Bank Note Company, Ekkos were a very high quality engraved product. Trading with other collectors around the country became a big fad.
Postal Cards 
1926
Santa Claus on WLW
1930
Not a postcard
WLW's Sound effects Department
Architects 1929 drawing
Result of drawing
Plant in 1958
The WLW tower seen in the postcards above was an
engineering marvel. It rose 831' (257' higher than the Carew Tower). The diamond
shaped antenna was 35' wide at the center and only 30" in diameter at the
base with the diameter at the base of the insulator only 6 1/4". This small
base rests on a cupped-shaped piece of porcelain 1 1/2" thick. The
foundation for this porcelain rests 70' beneath the ground, and supports a total
stress load of 450 tons which includes 135 tons of structural steel. Eight 2
inch cables-totaling more than a mile in length hold the tower in position.
Before this antenna was erected the traditional method of antenna construction
consisted of copper wires stretched horizontally between two high towers. This
resulted in much of the signal being radiated up into space producing a much
weaker signal. The actual height of the metal structure was 708' and was
augmented by a steel pole rising from the top to the 831 foot height.
This antenna, located in Mason, Ohio was not the only thing at this
complex. WSAI radio was the first to build a 5000 watt transmitter at this
location in 1925, of course after WLW bought WSAI they took over this site (see
below) and moved here from their transmitter site in Harrison, Ohio. Next to the
WSAI facilities WLW constructed their transmitters and , of course the vertical
tower. There were also woodworking, metalworking plants plus electronic laboratories.
Studio
A
Billy
Snyder
Unbroken Melodies
Michael Hauer orchestra
Kentucky Colonels
Crosley executives found the building seen below that had
been built as Elks Lodge #5 for $200,000. There were two huge two-story
ballrooms that were perfect for radio, and later TV shows. The Crosley Square
(as it became known) basement was converted into radio studios, and later
into Channel 5's newsroom. The sub-basement became the music library and later
became George Vogel's sports office. The 6th floor would house all the writers
needed for the many shows being produced.
Crosley was experimenting with television as early as 1929, when he
received an experimental television license from the Federal Radio Commission,
later known as the FCC.
He sold WLW (as well as the Crosley Corporation) to the Aviation
Corporation (AVCO) in 1945. AVCO put the first television station in Ohio,
WLWT-TV on the air in 1948. They had transmitted the first pictures to Crosley
Square from the top of the Carew Tower in 1946. Crosley was the first radio and
television station with its own weather radar (1955), and was the first to bring
color to Cincinnati (1957).
Not a
postcard
WLW Studios 9th & Elm
Comex Building
The 3rd non-postcard image above shows the Comes Building (Communication Exchange) that was located across Elm Street from the WLW Studios. It was from this building, starting in 1957, that the News and Weather Departments for both radio and television were maintained. You could look through the windows and watch the proceedings.
Radio stations in the very early days. You may be surprised by who operated the stations back then, and where their studios were. Although WSAI was bought by Powell Crosley in 1928 it began in 1922 on the top floor of the U.S. Playing Card Company in Norwood. WLW & WSAI both broadcast on the same frequency and thus had to alternate their broadcasts (whenever they were able to get a program organized). After WLW purchased WSAI they were known as "Sister Stations" the two staffs were unified into one, but their individual identities were to be kept separate.
Not a postcard
1939 TV demonstration
Singer Helen Diller is shown performing in a very early, 1939, television demonstration. You can see her image on the screen on the left.
Paul Dixon emceed a weekday talk-variety show aimed at adults on channel 5 from 1955 to 1974, it was this show that inspired David Letterman's show. Letterman could be found sitting in the control room watching how things were done whenever he was in town, (Letterman was a weatherman for Channel 5's sister station in Indianapolis). Pictured above in the 1st card around 1959 are Dixon and his co-host Bonnie Lou. Orchestra members are Bobby Baker on vibraphone, Jerry Hagerty on clarinet, Mel Horner on guitar, Larry Downing on bass, and leader Bruce Brownfield on piano. The real photo postcard shows two of Paul Dixon's singers Wanda Lewis and Dotty Mack. The postcard below was from his WCKY days before he went to WLW. I believe it was a kid's show and the bear below was played, I believe, by a girl. Can anyone help? The card is postmarked 1953.
Fuzzy Wuzzy
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